How to attract newsletter subscribers without giving away a free book #WriterWednesday #AuthorMarketing #AmWriting

If you’re a writer, you’ve already heard the advice – probably ad nauseum. You must (!!) have a free book to attract readers to your newsletter. Some marketing gurus call this a lead generation, others call it a cookie. Whatever you call it, the theory is the same. Give away the first book in a series to attract readers to your series and your newsletter.

Sounds great? *Shrugs* I don’t know about other writers, but I don’t have any books I’m willing to give away. My three cozy mystery series are each three books. I simply don’t have enough read throughs to justify giving book 1 of any of my series away.

But I finally found a solution to attract newsletter subscribers without giving away a free book. My latest novel, About Face, launches on August 29th. It’s the first book in a three book series in the romantic comedy genre. Now, obviously, I’m not giving a brand new book away. Instead, I’ve made a pdf of the first few chapters as a teaser. Using bookfunnel, readers can download the sample for free if they agree to join my newsletter list.

I’m trying to accomplish two goals with this: (1) gain newsletter subscribers and (2) create some interest in my new release.

AF lead gen ad

I just started a Facebook ad. I’ll let you know how it goes.

Anyone else give away books for free to gain newsletter subscribers? If so, how has that worked out for you?



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  1. I’ve given books away…more as a thank you than to attract new readers.

    I’m sure the “experts” would say I’m doing it wrong. Whatever. 😜

    Haven’t gotten on the free excerpt/teaser bandwagon yet. Not because I don’t want to give them away, but because as a reader… they annoy me.

    I downloaded a few when Prolific was Instafreebie. When I purchased the full reads, I found the free excerpt was the best part of the book.

    Only me, right? 😜😜

    This writing journey is not static, but it’s also not one-size-fits-all so who knows what I may try in the future? *Side-eye @ “the experts,”* 😁

    Good luck to you! 👍

    1. I’ve had the same thing – the excerpt being awesome and the rest of the book barely edited. I just finished newsletter ninja and am trying a few things out. Apparently I was doing everything wrong. 🙄

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